Influenced by a rise in conscious consumerism, the once-niche clean beauty movement has been propelled into the mainstream, with prominent names jumping on the trend.

But what are the standards of clean beauty really, and are they as pure as brands claim?

We weigh in on the clean beauty collective and try to get to the bottom of this complicated trend.

What is a clean beauty brand?

Clean beauty is an umbrella term that refers to cosmetics, skincare, and even some personal care products made of clean ingredients and free of harmful or toxic ones.

Okay, so what are clean ingredients?

Typically, ‘clean ingredients’ refer to non-toxic, safe, and environmentally-friendly ingredients.

It’s also often means natural ingredients (think: coconut oil, jojoba oil, mineral tints, and plant pigments).

However, they may still use some synthetic ingredients deemed safe for consumers’ health and the environment.

The clean beauty movement is a rejection of conventional beauty brands and their use of potentially dangerous ingredients such as:

Parabens

Synthetic fragrances

Sodium lauryl sulfate (SLS)

Phthalates

Artificial colors

Formaldehyde

Aluminum compounds

Hydroquinone

Oxybenzone

Triclosan

Refined petroleum

Talc

Butylated hydroxyanisole (BHA)

At first glance, clean beauty trends can be seen as something positive. They are concerned for our health and the planet, often striving to minimize their environmental impact and using more ethical sourcing methods.

However, there isn’t an official definition of the clean beauty movement, which creates some disparities between clean skincare companies and confusion for shoppers.

What’s considered ‘clean’ or ‘dirty’ regarding skincare ingredients varies depending on the brand and the consumer’s values.

For instance, some may define clean and natural beauty as that which purely consists of natural ingredients, while others may be perfectly accepting of safe synthetics.

This is where the term starts to get murky and prone to misuse.

We’ve defined what is the clean beauty trend, but how did it come about?

The clean beauty movement rose with the wellness industry, specifically clean eating and detoxification. These trends saw an increased demand for clean beauty products with stripped-back, minimalist and ‘clean’ ingredients.

While there have always been proponents of natural beauty, it gained significant traction in the late 2000s and early 2010s, spurred by increased scrutiny of product ingredients and growing concerns about the potential health risks associated with certain synthetic chemicals commonly found in cosmetics, such as parabens, phthalates, and formaldehyde.

The concept also stems from the consumers’ growing awareness of stricter regulations on cosmetic ingredients and more knowledge about skin irritation causing ingredients. For instance, when the EU began banning ingredients common on America’s beauty aisle shelves, Americans began asking why.

Now more than ever, consumers want to know what’s in their skincare and whether they can trust it to go on their face and body. As a result, clean beauty boomed.

Environmental sustainability and ethical considerations also played a role, as consumers sought out products that were eco-friendly, cruelty-free, and produced with minimal environmental impact.

Better For The Skin

The clean beauty movement avoids potentially harmful ingredients, making products better for the skin.

The risk of skin irritation is reduced, thanks to gentler formulations and no harsh chemicals. A clean beauty product is less likely to strip the skin of its natural oils or disrupt its delicate balance, nurturing and nourishing the skin instead.

Many clean ingredients provide essential hydration, vitamins, minerals, and other benefits supporting skin health and vitality.

Clean beauty also recognizes individuals’ sensitivity levels or preferences for skincare products. By offering a range of options free from certain ingredients, clean beauty allows consumers to make choices that align with their specific needs and values, reducing the likelihood of adverse reactions or discomfort.

As with any skincare product, it’s important to note that individual skin types and sensitivities can vary. What works for one person may not work for another.

Even though clean beauty is generally considered better for skin health, it’s still advisable to test products, read reviews, and consult with skin care professionals to find the best clean beauty products for your specific skin needs.

Source: Pebbelmag

Image: Pexels

The post What Is Clean Beauty? Unmasking The Clean Beauty Movement appeared first on NK Beauty.

Beauty research, The new report titled ‘The Power in Ageing’ published by Avon highlights the findings of a global study of women across seven countries and three continents, discovering what it really means to age in 2022.

Three in five (59%) women in the UK said that they feel their confidence is improving as they age, with over half (51%) agree that ageing is not something to fear.

These shifts in attitude and opinion are linked to the pandemic, with 66% agreeing that the pandemic has made them realise that life is fragile and that getting older is something to appreciate.

In this post-pandemic world, 52% of women link feeling powerful with self-confidence, compared to the 41% that link it to being financially stable. Consequently, a huge 85% of women in their forties said that they don’t care about being at the top, but instead define success as being able to create a balance that works for them and their lifestyle.

This research comes after a report that found that 74% of respondents said that the beauty industry still doesn’t offer positive or empowering representations of their age.

One of the main areas where women still feel ageism is an issue in their everyday lives is in the workplace. 48% of British women believe that ageism is an issue in the workplace and two thirds (66%) believe that women experience workplace ageism more than men.

Avon cheif executive office Angela Cretu said: “We’ve been reclaiming our power and taking control over the narrative of ageing and making it fit with who we really are and how we really feel. Now more than ever, what it means to be 40 and over is changing, and we’re finding the confidence we need to harness our power. If you ask me, it’s about time.”

Source: professionalbeauty

Image: Unsplashed

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It is kind of difficult to maintain the beauty especially when you have to deal with the problems like pollution, dirt, stress, etc. Despite the efforts if you are still failing to get that perfect skin then here we will discuss on some of the best beauty tips for girls.

You cannot just get the beauty from the outside always. For the complete glow and radiance you need to add healthy diet in your daily routine. Beauty adds into the personality of the person, it also boosts up the confidence. Also, you get other lot of benefits that comes with great skin and appropriate beauty.

Top beauty tips for girls

Beauty industry is growing rapidly for the obvious reasons. Girls want to look good all the time, they want to maintain their beauty in the best way possible. But if you choose the wrong ways then it can deeply affect your skin. So below mentioned are the top beauty tips for girls to follow to look beautiful both inside and out.

Healthy diet

To maintain the beauty it is very important to keep your inner self healthy. Adding healthy fruits and vegetables in your diet can do a lot of benefit to your skin. Food which is rich in nutrients can help in curing skin related problems in no time. And the best part of this is you get results in less time without any side effects.

Hydrate yourself

Water can not only cure any skin related problem but also keeps you healthy from the inside. It is mandatory to drink enough water to provide moisture to your skin from the inside. If you dry and dull skin then water works the best for your skin.

Use good skin products

Using high quality skin products that suits your skin is very important to treat your skin nicely. Ranging from bathing product to the cosmetics it is essential to use good products. If you have sensitive skin then it is important to consult your dermatologist for the right suggestion.

Choose right hair products

This is also one of the important aspect while taking care of your beauty. Hair undoubtedly adds into your personality and boosts up your confidence. But choosing the wrong hair products can damage it and lead to other hair related problems. So choose wisely your shampoo and conditioner for the absolute shine on your hair and for the soft and smooth hair.

Opt the natural ways

Most of the times chemical products fail to provide what they claim. Natural ways to maintain the beauty are the best when you want something without any side effect. You can use various natural remedies and methods to maintain your hair, skin and other important part that contributes a lot in your beauty.

Sunscreens to maintain the charm

Harmful UV rays damage your skin in numerous of ways. And if your skin gets damaged badly, it takes a long time to cure it. Therefore, it becomes super important to wear sunscreen before going out in the skin. Apply it in the uncovered parts of your body for the proper protection. Do not forget to wear it again after few hours.

Use Cosmetic product properly

Cosmetics play an important role in how you look from the outside. Choosing the right products will not only give you a perfect look but will also take care of your skin. Also while wearing makeup keep your skin tone in mind. Always wear the makeup that suits your skin and its color.

Conclusion

Beauty is very important both inside and out. Above mentioned are the best tips to maintain your beauty to the most extent and for the longer period of time. If you will follow these tips then you can have a radiant, glowing and beautiful skin in less time without any side effects. So go ahead and adapt these beauty routines in your lifestyle.

Source: murtelacosmetics

Image: Pexels 

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