Older women are often left out of the beauty conversation, which is ironic seeing that the whole goal of the beauty industry is to promote products and treatments that promise youthful skin.
It seems the industry is almost completely ignoring their main target market. Because of this, older women are often left to their own devices when it comes to applying makeup. If you’re feeling lost, we’ve rounded up our favourite products and makeup tips for older women so you can feel confident and beautiful every single day!
1. Wear Sunscreen Everyday
While you should implement this your entire life, sunscreen is incredibly important for aging skin. The sooner you start the better, but it’s never too late. Wear sunscreen under your makeup everyday, whether it’s sunny or cloudy outside and whether you’ll be spending the day inside or outside. Sunscreen should be part of your everyday skincare routine, no matter what, even in the winter.
2. Avoid Using Too Much Foundation
Mature skin tends to be on the drier side and has more fine lines, so you’ll want to stay away from heavier foundations that settle into crevices. You also may not need to use it on your entire face if you don’t need a ton of coverage. Opt for a hydrating foundation and only use it on areas where you need a little extra coverage for blemishes and pigmentation.
3. Try Cream and Liquid Products
Cream or liquid foundations and cream blushes and bronzers can be a game-changer for mature skin. Powder can settle in fine lines and emphasize wrinkles, specifically around your eye area. Skin also tends to get drier as you mature, so cream products will provide your skin with more moisture. Plus, a little goes a long way with cream formulas and you can often use them interchangeably on the lips, cheeks and eyes.
4. Look for Skin-Plumping Ingredients
As we age, the production of collagen on our skin slows down, and things like sun damage and environmental stressors lead to a lack of moisture in the skin. This can leave mature skin dry and sagging. To combat this, look for primers, foundations and concealers with skin-plumping ingredients like hyaluronic acid, vitamin C and antioxidants. This will add a youthful boost to your skin and feed your complexion with the right ingredients.
5. Play with Brighter Colours
Darker shades can dull out to mature skin. Shades like peach, orange and soft pink add brightness to your makeup look, specifically with your cheek, eyeshadow and lip products. They’ll bring a youthful appearance to your look, just make sure to apply them with a lighter hand.
Source: merakilane
Image: Pexels
