What Is Clean Beauty? Unmasking The Clean Beauty Movement
It’s common to see beauty brands marketing themselves as ‘clean’—but what is clean beauty? Influenced by a rise in conscious consumerism, the once-niche clean beauty movement has been propelled into the mainstream, with prominent names jumping on the trend. But what are the
2022 makeup trends you won’t want to miss
COVID-19 pandemic was an extreme time for many industries, including the beauty industry. However, the pandemic showed that the beauty industry is resilient, and “beauty” isn’t going anywhere. From facemasks to lockdowns and social distancing, many people had fewer reasons to continue
Three beauty trends to look out for in 2022
2021 witnessed the rise of a plethora of beauty trends: hybrid makeup, upcycled ingredients and solid formats on this blog, just to mention a few. But what will beauty look like in 2022? Mintel’s Category Director - Beauty & Personal Care Roshida